Keystone Click - The Key to Your Web Foundation

CitiGal Magazine is a women’s empowerment online magazine devoted to educating, uniting and empowering their community. The goal of this project was to allow for growth in their community becoming the one-stop online resource.

Features of this site include:

• Article Directory with Archive
• Staff/Journalists Updater
• Calendar of Events updater
• Networking Resource Updater
• Online Advertisement Management
• Built with CSS to be search engine friendly

Beyond the features that we have built for Citigal Magazine, you can find them on Facebook, Twitter and LinkedIn among other online social media outlets.

With a mission to Share, Educate, and Empower Images of Us Sports was seeking a first class web presence to be able to connect to their community. The new site now has features that allow the staff at IOU Sports to easily update the calendar, accept online registration, and post unlimited number of articles and stories.

We took articles from her old site and integrated them into the new site.  Also transitioned her donating elements and the email registration from the old design into the new design.  Visit IOU Sports.

With business on the roller coaster it has been riding, how do you plan to succeed during challenging ride? A countdown with five tips to prepare your website for the new year.

5) Encourage the repeat site visitors. Repeat site visitors is an easy way to brand your brand into the heads of your consumers. Offering an incentive to return to your website such as offer of the week or tip of the month are easy ways to encourage those repeat site visits.

4) Evaluate your current SEO and PPC campaign. Are the techniques you have been using effective? Does your SEO and PPC campaign take into effect the recent changes to business? Shoppers are frugal, customers are seeking deals – do your keywords reflect the offers and deals your business is offering?

3) Review web site statistics. Are the statistics showing patterns on where your site visitors are leaving your site? If so, how can you change that to keep them longer? How are site visitors finding your website? Is it through the search engines, email marketing campaigns, or other websites? Reviewing website statistics allows for the opportunity to change the areas of the site that need it most. It also allows you to understand your target demographics. Are site visitors local or national? Are they searching your site at 6am or 6pm?

2) Bring the design to 2009. If your site was last redesigned in 1999, it is a decade old now. Sad, but true. It is important though not to just redesign to make it aesthetically pleasing, but to evaluate the architecture (navigation) of the site as well. The goal of a website should be to make it as easy and pleasing for your target audience to use and navigate.

1) Get online and expand your network. Online social and professional networks are growing every day. Your next big client could be posting a comment on Twitter.com or asking a question on LinkedIn.com. Creating an online presence outside of your website enhances your credibility, allows for additional links to your site, and opens many many doors for new business.

A Prosperous and Joyous New Year to All – Cheers!

We recently launched a new site – www.blazemarketingservices.com

Blaze Marketing Services website design

This site falls under our packaged website category. Simply put, a 5 page web site that showcases the clients services, offers links to assist his clientele with information related to his services, a quote request form, and a contact form.

Blaze Marketing Services specializes in direct mail campaigns offering services in list acquisition, design, mailing and printing.

This website was HTML hand-coded (not a copy and paste from a software program). The site uses CSS (cascading style sheets) for search engine friendliness and reflects the message and image Blaze Marketing Services portrays with a friendly, welcoming touch.

Packaged websites by Keystone Click include:

Adding a fresh look to web site design is important to stay ahead of the competition. Depending on the target audience, product and/or service being offered, change needs to take place. Why? Times change. Industries change. Most important are the technology changes. Stay abreast of the latest changes and utilize current technology trends to surpass competition.

A redesign encompasses applying a new look and feel. However, just as Cameron Moll discusses in his article “Good Designers Redesign, Great Designers Realign” it is important to re-evaluate the navigation and flow of content with the current web site. Constant changes in technology continue to bring new tools that will simplify and organize a message.

To put an actual value on how often is difficult because a number of factors are involved such as the industry, the product and/or service offered, and the target audience. Some companies will say every two – three years, while others will push for every year. In reality the best practice for maintaining a healthy site is to constantly be re-evaluating it. A couple of questions to ask while reviewing your site include: is the content strong enough, is the navigation clear for prospective and current customers, and does my site cater to current trends in the industry?

A clear advantage for constant updates on a website are the search engine ranking benefits. Search engines thrive on finding new content. The goal of most search engine companies is to showcase the most current and most relevant sites available to a search query. Therefore an article posted online a week ago will show up higher on the search engines than an article posted three years ago on the same topic.

Taking a double-edged sword here, the SEO side of a redesign is not a subject to be taken lightly, there are a number of steps to consider when redesigning that allow you to keep current site rankings. The URL is the key to your SEO. If the redesign is drastic, then each unique page address could change. Ensure that you do one of two things: keep the same URL or put the proper redirects in place with the new URL.

Ultimately, the “if it ain’t broke, don’t fix it” mentality does not apply to a web site. The Internet is a tool of innovation. Be the leader and embrace that within your industry.