An excellent, low cost way to keep your clients and prospects informed of your services, products, news, etc is to send out eNewsletters. This can be a simple text e-mail or a colorful HTML e-mail. Either way, you are getting your name in front of your target audience. Here are a few reasons why sending an eNewsletter rather than simple e-mails, or snail mail newsletters, is so much better.
Perk #1—People See Your Name. eNewsletters will reinforce your service or product continually with each e-mail that you send. These repeated messages cause greater and more effective brand awareness and recognition. With eNewsletters, the link to your site is right there on the e-mail, so the reader only needs to click and they are on your site, they are looking at your services and products, they are one step closer to making a purchase than before opening that eNewsletter.
Perk #2—Information Galore. With eNewsletters you can keep site visitors up to speed with upcoming events, promotions, product launches and industry news. By covering a wide range of topics within your industry, you convey an attitude of consciousness for the world around you. It shows that your company is informed and is a solid place for consumers to invest in. It’s also fast, if you’re excited about a new product or opportunity, send out an eNewsletter right away rather than waiting days for the postman to deliver a regular newsletter. You can also use them for discounts, specials or deals that your company is offering, and incentives for subscribing voluntarily to your organization’s newsletter and thus driving more traffic to your website.
Perk #3—Pleased To Make Your Acquaintance. Customers have the option of subscribing or not to your eNewsletters, this allows those who are truly interested in your product to receive the valuable information you have to disperse. You now have a targeted audience receiving what you say so you can have a more focused approach to your eNewsletter’s content. Customer research is also easily collected via surveys and responses. The people receiving your newsletter care about your organization and are more likely to participate in any research you send their way. You can also track your e-mails. Any “undeliverables” can be quickly identified and efforts can be made to correct and resend them. With this feature you’re not wasting paper or money on regular newsletters, but you’re also saving energy in the tech world. It’s saving those who don’t want your information time online, saving the energy that would be used to delete your e-mail. And with the environment, every little bit helps.
Please just remember that when sending your eNewsletter to keep it interesting. You want to keep your subscribers, not bore them and push them away. So use this time and presence in an eNewsletter to toot your own horn and have some fun relating to your customers!
Sorry for the Bye-Bye Birdie song but Facebook has reached 500 million users this July. That’s a larger population than the US, Mexico and France combined. This recent surge of 100 million users was in a short 5month span where as the first 100 million users took four years. So the main question to ask yourself now is…is your company’s Facebook page up to par? Being on Facebook gives you access to 500 million people, it’s hard to even fathom, right?
