Keystone Click - The Key to Your Web Foundation

Regardless of the industry that you are in, the Internet is where your company needs to be. Some companies, such as 800 CEO READ (8CR), do an excellent job of utilizing the tools available on the Internet to promote their company and product/service. 8CR promotes and sells books related to business that focus on careers, economics, leadership, management, sales & marketing, personal development and more. The unique path that 8CR has taken to enhance their success is by utilizing the Internet to their advantage.

First glance at their website and it appears rather vanilla. Light digging into the website and you will find many tools that 8CR employs to enhance their web presence and the user experience.

• Excerpts Blog – pieces of recently published business books
• Daily Blog – the latest on business book
• Author Blog – current and aspiring business authors
• Podcasts – each month 8CR will pick authors’ brains on the ideas in their books
• Top 25 Books RSS feed – bestsellers of the month
• 8CR Flickr Account – photo stream of events they host
• 8CR You Tube Channel – video of events they host

Utilizing these online tools keeps your audience engaged as well as encourages the repeat site visitors. The 8CR events, the recognition of the company and the brand continue to flourish.

Upkeep is the most important factor when making use of the various online tools. 8CR continues to post to the blogs, Flicker, and YouTube networks often; some daily, some weekly and some monthly.