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KSC Blog Featured Articles

Paid vs. Organic Reach in Digital Marketing
By: Matt Curtis
Marketing your business online can be tricky. With so many options available, it can be difficult to identify which channels and methods will work best for your business. Choosing the wrong strategy could lead to your content not getting in front of the right customers, significantly impacting your ability to generate qualified leads. But where do you start? How can a small business with limited resources even think of...
Digital Marketing | The Importance of Marketing Automation
By: Kevin Breindel
When it comes to running a business, time is money. This is especially true for small business owners, where the responsibility of receptionist, director of sales, and human resources manager can fall squarely on your shoulders all before lunchtime. As a result, it’s natural for people to seek out help in trying to organize and manage the things that don’t directly need attention throughout the day. Well when it comes to...
Increasing Conversions on Your E-Commerce Website
By: Matt Curtis
With the large boom in e-commerce over recent years, many people are left wondering why they aren’t moving products off the shelves. This lack of sales has left many stores turning to e-commerce as a new outlet for selling product. Much like brick and mortar stores, there’s a lot of work that goes into making an e-commerce store effective. Here are some tips for increasing conversions on your e-commerce site!  ...
Digital Marketing | Why Location Services are the Future of Smart Business
By: Kevin Breindel
We’ve all been there before. It’s getting late, you forgot to pick up that thing your spouse specifically asked you not to forget. Coming home without it is not going to end well for you. Luckily you’ve Googled the store and it’s still open! You are saved.   20 minutes later you pull up to the store only to find that it closed an hour ago……this is going to be a long night.   Any smart business person knows that a...
Targeting Your Digital Marketing | Building a Buyer Persona
By: Matt Curtis
Picture times square, one of the most iconic locations on the face of the earth; imagine standing in the very center of it, that place where all the pictures are taken from. What you see around you is the physical representation of the digital market place. The cascade of flashing lights is just one small facet of marketers fighting for the attention of their clients. Now more than ever you have to be specific and target...
Maximize Your Business Impact | How to Use Facebook Chatbots
By: Matt Curtis
Over the past few years Facebook has been doing everything it can to isolate and enlarge their messenger service. What started as a simple messaging app has grown leaps and bounds as Facebook continues their aim to be the one stop shop for social interaction.   This year has seen the introduction and emphasis moved onto chatbots. Chatbots offer a variety of different uses ranging from casual conversations to direct...
Web Traffic Numbers Got You Down?
By: Kevin Breindel
You’ve done it! After months of work (as well as a hefty financial investment) you are finally ready to launch your new website. All the planning, designing, and optimizing is in place and you are ready to sit back and watch sales skyrocket behind the updated user experience.   Then you launch your site…..and traffic drops….A LOT.   Nothing is more terrifying for an online business owner than seeing a sudden drop in...