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Blogs
February 18th, 2012
Change is good on your website for a handful of reasons.
1) Search engines love seeing new fresh content on websites. A CMS allows you to easily add new content, or change existing content. SERPs (search engine result pages) have a number of variables in how results are listed, one of them being "freshness of content". A content management system gives you the freedom to add new fresh content easily.
2) Your business changes and evolves as you grow, so should your website. Why should you have to pay a developer for additional text changes or adding product to your website when you can easily do it yourself with a CMS.
3) CMS websites are scalable and easy to grow, they are...
February 16th, 2012
Drupal is a free and open source content management system (CMS) written in PHP and distributed under the GNU General Public License. - Wikipedia. And we love it! Why though??? Here's just a few reasons:
1. Open-source - meaning the core CMS system is free to use and does not require any licensing or contracts.
2. Custom design/theme - we can literally take any custom design and make it function within the Drupal content management system. No need to use a template for your website, lets get funky with the design and keep the navigation and user-experience simple and clean.
3. Built for expansion - the core of Drupal is built for an amazing infrastructure. It can easily work for a...
November 17th, 2011
Every business decision that you make has a reason or a goal. For web presence, it is usually to improve sales, exposure, or various aspects of your business. If that is the case, then design and development is step one.
Step two is just as important in the success. Some terms and ideas that go in line with this topic are shopping cart abandonment rate, referral sites, length of stay on your site, and several other metrics. These metrics, and the proper evaluation of them, can be the golden ticket to your e-commerce marketing strategy.
For this blog I decided to scratch the surface of a couple of these terms, and then revisit them later.
Shopping Cart Abandonment Rate – This term refers to the percentage of...
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