November 17th, 2011
Every business decision that you make has a reason or a goal. For web presence, it is usually to improve sales, exposure, or various aspects of your business. If that is the case, then design and development is step one.
Step two is just as important in the success. Some terms and ideas that go in line with this topic are shopping cart abandonment rate, referral sites, length of stay on your site, and several other metrics. These metrics, and the proper evaluation of them, can be the golden ticket to your e-commerce marketing strategy.
For this blog I decided to scratch the surface of a couple of these terms, and then revisit them later.
Shopping Cart Abandonment Rate – This term refers to the percentage of...
July 6th, 2011
Alright, you've got an awesome product and you are selling it online! All the online marketing, seo, linking, blogging is in place. But what about the really fun stuff pertaining to selling a product online: TAXES. Ugh, no one is a fan of that word.
Each state has different laws pertaining to how you are responsible for taxing the product you are selling online. The congruent part of the law is that you tax if you are shipping the merchandise to a state you are conducting business in.
For example, if you have a location in Florida and Tennessee, you are shipping a product to Michigan, you do not need to charge tax on that order. However, if you are shipping to an address in Florida, you do need to charge...
June 1st, 2011
For starters let us say thank you if you are a non-profit reading this blog, thank you for dedicating your time and resources to something bigger than yourself, for being a role model and for your passion to help this world. What you do is simply admirable and Google, as well as Keystone Click, want to recognize that.
Google has recently been promoting its Google-Non-Profit sector. With Google Non Profit, those who qualify can get a number of perks and privileges that regular organizations and companies are not privy to. First step, have a 501( c ) (3) status. Once you have that, in Google’s eyes, you’ve got the golden ticket.
So what does Google have to offer you, a non-profit? Let’s see...
When you apply...