February 1st, 2012
Pinterest in its most general form is a graphical social bookmarking site. It is an online tool that neatly stores and categorizes all those images that you consume online. Instead of saving images to your desktop and later organizing into folders, on Pinterest each item you “pin” is immediately categorized by placing it on a labeled board. Since many of us are visual learners, this is a great way to store ideas for later use. Pinterest gets social by allowing users to view the pins of others in order to be inspired and share their visual knowledge. Others follow your boards and you follow them, creating a web of graphic interconnectedness. By linking with Facebook you can see which of your friends is on Pinterest...
January 30th, 2012
Last week it was suggested to me that I write a blog post on Pinterest. Accepting the task I thought it would be a lot of blog reading and surfing around the site to get a feel for what it could offer the business and personal world of social media. I had no clue what I was in for.
The social media platform Pinterest was started up last year. The best way I have seen it described is a folder where you keep all of your magazine or newspaper clippings. Instead of actually printing them out, you can organize them on a cloud type system and access them at any time. Doesn’t sound very social yet? By connecting with other users on the site you can see what...
January 9th, 2012
A lot of people in the social media world have become infatuated with making sure that they have a large quantity of posts on their social media sites such as Facebook. Sometimes we all need to remind ourselves that quality is most of the time more important than quantity.
Take a step back and think about the purpose of posting on Facebook. The main reason a business chooses to use Facebook is to INTERACT with their customers and fan base. The best way to track this interaction is not through the number of likes. Instead, it is the number of comments that you are receiving on your page.
Here are six ideas that you can use in your social media strategy to help you increase the amount of comments you are receiving....