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Facebook audience growth tips
By: Greg Brey
    10 Quick Tips to Ensure Your Facebook Page Rocks!   Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page.     1.  Advertise in-store and online Put a...
Willis Tower Social Media Week Chicago 2013
By: Laura Walsh
  At approximately 5:16am on Thursday the 24th of September, my experience with Social Media Week began. Due to the freakishly early alarm, I was not feeling too positively towards SMW at the beginnings of our time together but the day was young, and there was learning to be done.   Arriving in Chicago at 8am, the city was already buzzing with dedicated Chicagoans on their way to work. This beautiful, social day was so...
Social Media Accounts after Death
By: Dolly Perse
    As a former funeral director to-be, death has been a daily part of my life for some time.  In my new line of work, however, it is not a topic I get to bring up often without looking like some sort of weirdo.  Recently, I came across a blog pertaining to one’s digital afterlife. Of course, my interest was piqued and I began research: What happens to social media after death?  It turns out most social media sites...
What can you say on Facebook?
By: Scott Nushart
Surely.  But as the staff ‘old guy’ in my office, having seen the trials and tribulations and unintentional faux pas of business communications for nearly four decades, it never ceases to amaze me the content what shows up at times on some of the Social Media channels.  Besides the inevitable political sniping, the cute babies, kitties and snarky commentary, the anonymity of the keyboard can imply a level of freedom that...
Twitter for Non-Profits
By: Lauryn Jashinsky
What easier way to inform a large variety of people about a certain cause than to do it with just the click of a button. Non-profit organizations have actively been using Social Media sites to promote their causes, while also sparking conversations on the topic among followers. Social Media sites not only allow non-profit organizations to reach a large audience, but they also allow the general public the opportunity and...
Social Media Integration
By: Ryan Mehaffey
Over the past few months I have had the same conversation with several clients.  When we discuss how to integrate social media into their current web marketing strategy, the very first topic is having social media icons placed throughout the website.  Nearly every website has a phone number, an address, or some other sort of contact information.  The problem is that with the social generation of consumers, the amount of...
Target your Market
By: Ryan Mehaffey
With advancements in technology Internet marketing brings new challenges on a daily basis.  This requires the resourcefulness, creativity, flexibility, and inspiration to step out of your comfort zone and find a solution. Although this post isn’t giving you a golden ticket to solving all Internet marketing issues, it is important to remember that the Internet doesn’t have a definitive end. It doesn’t have boundaries, and...