Is your customer-facing copy doing the job? You’ve been told by just about everyone that you need to provide interesting content and copywriting to engage and attract customers, but what kinds and who has time to write?
How Does Content Writing Differ From Copywriting?
What it is
Copywriting is the art of selling an idea, a brand, a product, and/or service. Its purpose is to share why your brand is important and relevant.
Content writing is about relating your brand, services, products, and ideas to your audience. With the intent to engage your audience, you’re trying to achieve one of three initiatives: Entertain, Educate, or Inform.
Goal
Copy: The intent is to persuade
Content: Your goal here is to build brand loyalty and trust.
Benefit
Copy: Encourages people to buy your product or service.
Content: Positions your company as a thought leader, an expert in your industry — a resource to turn to when it’s time to make a decision.
Align Your Communication With Your Goals
At Keystone Click, it is our philosophy that everything you write has a purpose. Your messaging should be aligned with your business and marketing objectives
Content and Copy provide your brand an opportunity to engage your audience. You don’t have to sell 24/7, yet if you can help your audience understand your brand they’ll be much more likely to consider you down the line.
The words you choose for digital content and copy matter — not just to your target audience. Search Engines like Google and Bing rank and prioritize your website based on the words you choose, so those words can directly impact your sales conversion and discoverability on the web
Keystone Click can provide both content and copy. We take the time to get to know your company, goals, brand and audience so that we can effectively deliver the right message to the right audience at the right time across all your channels including:
Blogs, Articles, and White papers: Establish your organization as an industry expert by sharing useful, timely information.
Social Media Posts: Engaging, relevant posts will keep your audience interested and drive traffic to your website. Identifying a strategy and consistent execution will lead your target audience to engage with your brand.
Websites: Propel your business to the top of search engine rankings with well-researched copy.
eMails and Newsletters: Turn your email list into paying customers with captivating subject lines and great copy that improves your open and engagement rates.
